DoveFM is excited to partner with individuals and organizations who share our vision to see hearts and lives changed in our communities.  You can support DoveFM either through direct, tax-exempt donations or through Underwriting.

What is Underwriting?

DoveFM is a non-commercial, educational radio network. As such, we cannot air typical advertising messages. The FCC, however, allows for “underwriting.” Underwriting is another term for sponsorship; it is a way of supporting the DoveFM radio network while promoting your organization.  Underwriting complements your regular advertising.  Your sponsorship will help DoveFM continue to serve our local communities by providing quality Christian Programming.

We have three types of underwriting messages on DoveFM: Five and ten-second “billboards” and thirty-second “messages”.  Five-second billboards allow for the mention of the business name. With ten-second billboards, a website or phone number can be added.  For example:

This hour of programming on DoveFM is being sponsored in part by Acme Rubber Company.  (814) 555-1234.

Thirty-second underwriting messages allow for more information to be shared.  For example:

This hour of programming on DoveFM is being sponsored in part by Acme Rubber Company.  Acme Rubber Company provides a full line of rubber products to wholesale and retail customers, twenty-four hours per day in Pennsylvania, Ohio, and New York.  Acme Rubber can be reached at (716) 555-1212 or online at www.acmerubberco.com.

The FCC places certain restrictions on what language underwriting messages on non-commercial, educational radio stations may include.  These are outlined in the table below

Underwriting Messages May: Underwriting Messages May NOT Include:
  • Describe your business
  • Identify facilities, services, products, or product lines
  • Include a corporate slogan, so long as it is not flagrantly promotional
  • Include a web address, phone number, and street address for your business
  • Qualitative language (e.g., award-winning, leading, etc.)
  • Comparative language (e.g., better, best, oldest, etc.)
  • Calls to action (“Visit our store…”)
  • Inducements to buy, sell, rent, or lease
  • References to price or value
  • Personal pronouns, unless part of a slogan

No matter your budget, we’d be happy to assemble an underwriting package for you that will be affordable and increase your visibility to our listeners while showing your support for local Christian radio.

If you are interested of would like more information about Underwriting on DoveFM, please contact us or use this form to give us general information about you and your business and someone will be in touch with you shortly.

Email: sales@dovefm.org

Phone: (814) 757-8744